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A magical mirror. A curious mind. A journey to know herself.

Simone says

 Simone Says is a magical children’s brand that follows a curious Black girl whose hair rituals unlock emotional growth, cultural wisdom, and self-discovery. Through books, journals, games, and an upcoming animated series, Simone invites kids to reflect, grow, and shine — one question at a time. 

Explore the World of Simone

Meet Simone + Why She Matters

Meet Simone – A Mirror for Every Curious Child

Simone is a bright, imaginative Black girl with big questions and a beautiful crown of natural hair. Through magical hair rituals passed down from generations, Simone travels through emotional worlds filled with memory, meaning, and self-reflection.


Each story, journal, or game in the Simone Says universe is designed to support children in exploring identity, building emotional intelligence, and celebrating where they come from.

Whether they’re reading her books, writing in their mirror-journal, or playing her affirmation card game, kids grow alongside Simone — learning to lead with curiosity, love, and truth.

Stories That Speak to the Heart

The Simone Says book collection is more than a reading experience — it’s a mirror for identity, imagination, and emotional discovery. Each story follows Simone as she navigates big questions, magical rituals, and the beauty of her everyday life. Whether it’s hair, heritage, or heart work, every page speaks directly to the spirit of a child.


These stories center Black girlhood while welcoming all readers to explore, reflect, and grow.


📚 Featured Titles


  • If You Teach a Black Girl Her History
    A powerful picture book that explores heritage, pride, and the impact of knowing where you come from.
     
  • Simone Says Book Series (Coming Soon)
    A 5-part children’s book series following Simone through magical, emotional, and culturally grounded adventures. Each story aligns with the show’s major themes and age arcs.
     
  • The Dust Bunnies Under My Bed (Upcoming Spin-off)
    A whimsical, imaginative tale from the Simone universe that invites children into a hidden world of wonder — told from a new perspective.

More Than Merch — These Are Tools for Growth

 Every Simone Says product is made with care, culture, and purpose. These aren’t just cute accessories — they’re tools for self-reflection, self-love, and joyful exploration. From journaling to affirmations to coloring in peace, each item helps kids and families engage with Simone’s world in a meaningful way.


These products turn ordinary moments into magical learning rituals — right at home.


✨ Featured Products


  • The Mirror-Journal
    A spiral-bound journal with a child-safe reflective side for guided writing and self-affirmation. Inspired by the magic of Simone’s Mirror-Journal in the show.
     
  • Build Your Self Deck
    A beautifully designed card game combining identity traits, affirmations, and cultural elements to help children reflect and grow — solo or in groups.
     
  • Golden Hours Coloring Book
    A luxury line-art book designed for teens and adults that celebrates Black women living joyfully in luxury, nature, and rest.
     
  • Hair Journal & Planner
    A guided educational planner that helps young girls (and their guardians) understand, track, and celebrate their natural hair journey.
     
  • Simone Says Affirmation Stickers + Keepsake Box (Coming Soon)
    Stickers to encourage daily reminders of worth, and a special keepsake box to store treasured thoughts, notes, and journal prompts.
     

The Magic Comes to Life

 

Simone Says is currently in development as an animated series for children ages 6–11. Each 10–12 minute episode begins with a question — and ends with a powerful reflection through magical hair rituals, ancestral wisdom, and emotional learning.


Simone’s journey blends Afro-magical storytelling with real-life identity-building moments. With every braid, wash day, or journal entry, she discovers new pieces of herself — and so will the children watching.


This series centers Black girlhood with care and joy, while creating space for all kids to grow in curiosity, confidence, and cultural understanding.


💡 Series Highlights


  • Rooted in social-emotional learning and identity development
     
  • Magical rituals based on real cultural practices
     
  • Centered on love, questions, family, and hair care as ceremony
     
  • Five seasons of growth, discovery, and age-based learning
     

✉️ Want to Stay in the Loop?


We’re building something special — and you’re invited. Get updates on launch news, behind-the-scenes content, and ways to support.

 

Want to support the show or stay in the loop? Join the Simone Circle!

Contact Us

Join the Simone Circle

 

The Simone Circle is more than a mailing list — it’s a community of families, educators, creatives, and believers in Black girl magic. Be the first to know about new books, product launches, event announcements, and updates on the Simone Says animated series.


We’ll also send you exclusive behind-the-scenes content, early previews, and gentle reminders to keep your crown high and your curiosity glowing.


✨ Come grow with us.

Partnerships, Press & Licensing Opportunities

We’re building more than a series — we’re building a movement.


If you’re a publisher, platform, educator, producer, investor, or journalist interested in Simone Says, we welcome your curiosity. This brand is designed to live across media, classrooms, salons, family tables, and everywhere young minds grow.


Let’s collaborate to bring this story to more children — and protect the culture while we do it.


📇 Contact Information


 Creator: Iesha Wyatt
Social: @simonesaysseries | @crownedbynature
Email: crownedbynaturellc@gmail.com

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