Recognized by the BeyGOOD Foundation in 2024
Simone Says is a magical children’s brand that follows a curious Black girl whose hair rituals unlock emotional growth, cultural wisdom, and self-discovery. Through books, journals, games, and an upcoming animated series, Simone invites kids to reflect, grow, and shine — one question at a time.
Simone is a bright, imaginative Black girl with big questions and a beautiful crown of natural hair. Through magical hair rituals passed down from generations, Simone travels through emotional worlds filled with memory, meaning, and self-reflection.
Each story, journal, or game in the Simone Says universe is designed to support children in exploring identity, building emotional intelligence, and celebrating where they come from.
Whether they’re reading her books, writing in their mirror-journal, or playing her affirmation card game, kids grow alongside Simone — learning to lead with curiosity, love, and truth.
The Simone Says book collection is more than a reading experience — it’s a mirror for identity, imagination, and emotional discovery. Each story follows Simone as she navigates big questions, magical rituals, and the beauty of her everyday life. Whether it’s hair, heritage, or heart work, every page speaks directly to the spirit of a child.
These stories center Black girlhood while welcoming all readers to explore, reflect, and grow.
Every Simone Says product is made with care, culture, and purpose. These aren’t just cute accessories — they’re tools for self-reflection, self-love, and joyful exploration. From journaling to affirmations to coloring in peace, each item helps kids and families engage with Simone’s world in a meaningful way.
These products turn ordinary moments into magical learning rituals — right at home.
Simone Says is currently in development as an animated series for children ages 6–11. Each 10–12 minute episode begins with a question — and ends with a powerful reflection through magical hair rituals, ancestral wisdom, and emotional learning.
Simone’s journey blends Afro-magical storytelling with real-life identity-building moments. With every braid, wash day, or journal entry, she discovers new pieces of herself — and so will the children watching.
This series centers Black girlhood with care and joy, while creating space for all kids to grow in curiosity, confidence, and cultural understanding.
We’re building something special — and you’re invited. Get updates on launch news, behind-the-scenes content, and ways to support.
Want to support the show or stay in the loop? Join the Simone Circle!
The Simone Circle is more than a mailing list — it’s a community of families, educators, creatives, and believers in Black girl magic. Be the first to know about new books, product launches, event announcements, and updates on the Simone Says animated series.
We’ll also send you exclusive behind-the-scenes content, early previews, and gentle reminders to keep your crown high and your curiosity glowing.
✨ Come grow with us.
We’re building more than a series — we’re building a movement.
If you’re a publisher, platform, educator, producer, investor, or journalist interested in Simone Says, we welcome your curiosity. This brand is designed to live across media, classrooms, salons, family tables, and everywhere young minds grow.
Let’s collaborate to bring this story to more children — and protect the culture while we do it.
Creator: Iesha Wyatt
Social: @simonesaysseries | @crownedbynature
Email: crownedbynaturellc@gmail.com
Crowned by Nature